True Nature Holding. Inc. OTCQB: TNTY
True Nature Holding. Inc. OTCQB: TNTY

Welcome to True Nature Holding. Inc. OTCQB: TNTY

Applying Technology to Improve Healthcare for Both Humans and Pets


This research paper profiles the Company, its markets and the potential valuation.

click here for the investor presentation

TNTY Oct-2018 (pdf)


About Us

Simple solutions, providing "direct to consumer" healthcare applications through low cost, easy to use technology

Manual or device input, referral network and rewards all aimed at improving healthcare, and access to the professional network of your choice

Simple HIPAA, a basic solution for everyday use by everyone. Making Telemedicine simple and accessible by anyone, worldwide

A healthcare information storage sized for the individuals and pets, easy to use, low cost while preserving ability to share with professionals


Shouldn't pets get the same quality healthcare as their owners? Telemedicine can make it happen, now! Call the vet, share information, reminders, order supplies

Track your pet, and their activity, health signals, reminders, call the vet, order meds and supplies, share the data with a click!

True nature is focused on the future of healthcare worldwide

Who are we, and why should you care?

True Nature Holding, Inc. is a publicly held, development stage company who’s driven to create shareholder value by developing and acquiring innovative technologies that provide higher quality care at a lower delivery costs for both the human and pet markets.

During 2016 and 2017 we focused on Pharmacy and Compound Pharmacy Operations. We learned that the best growth opportunity going forward was to facilitate better Health Care through technology.

Going forward, TNTY has shifted focus toward providing technology that benefits both Human and Veterinarian care using Telehealth and Telemedicine Solutions. We are building healthcare applications that focus on:

  • patient engagement
  • care coordination
  • remote monitoring
  • data analytics
  • Blockchain RX, providing encryption application development services

What is Telemedicine?

Telemedicine is the remote delivery of health care services and clinical information using telecommunications technology. “The rise of the internet age brought with it profound changes for the practice of telemedicine. The proliferation of smart devices, capable of high-quality video transmission, opened up the possibility of delivering remote healthcare to patients in their homes, workplaces or assisted living facilities as an alternative to in-person visits for both primary and specialty care.”*

How can Telemedicine Help Everyone, Everyday, Everywhere?

We believe there is an opportunity to develop telemedicine solutions for both the Human and Vet Healthcare market that:

  • Creates a low threshold entry point and remote access to healthcare services through telecommunications technology
  • Improves patient engagement, care quality and coordination
  • Maintains a HIPPA compliant platform that meets the high standards of encryption and security
  • Allows seamless integration with Health Systems Electronic Medical Record (EMR’s) and Practice Management Systems (PM’s)
  • Offers a platform that can be implemented in both human and veterinarian telemedicine market place
  • Provides an opportunity to increase revenue for medical providers and veterinarians
  • Design all products and services for low-cost, easy adoption into both Human and Veterinary Markets
  • Focuses highest priority to veterinary, rural and underserved human, and emerging markets

Telemedicine can help Pets, and their Vets, improve healthcare

According to Veterinary business specialist Ed Blach, DVM, MBA:*:

  • 40 percent of veterinarians do not answer client questions by phone. They instead ask clients to come in to the clinic.
  • 70 percent of veterinarians believe that technologies can strengthen the veterinarian-client relationship.
  • 85 percent of pet owners find that the connection to a veterinarian via telehealth is appealing.
  • When implemented properly, telemedicine can benefit pets, animal owners and veterinarians alike by: 
  • Increases rate of in-person office visit follow-ups and preventative care
  • Easily monitor in-home progress of physical therapy, post surgical and hospice routines
  • Improves patient engagement and continuity of care 
  • Unlike the Human telehealth industry, today there are few companies that provide telehealth solutions that meet the Vet-Client relationship serving an estimated 65,000 Veterinarians in the US. 

Management and Investors Information

Learn about our Board of Directors, Management Team and our Shareholder Information

Research About Our Marketplaces

We routinely gather timely information about our markets from creditible third parties, research firms, and even our peer group companies. Click here to read more.


How Alexa's best skill could be as a home health-care assistant

amazon alexa healthcare

  • Home health aides are testing the use of Amazon's Echo platform to assist elderly patients.
  • They are finding this system gives clients more access to family members and assistance to ensure they get their medication on time.
  • Tech companies are rushing to provide similar services.

Apple healthcare comes under the microscope


It's unsurprising that Apple has its sights set on the healthcare market. It's an industry that's ripe for a tech makeover, and Google, Microsoft, and IBM, among others, are all keen to show that their technology can help with the overhaul.

Direct to consumer healthcare reduces costs, increases reach

Direct-to-consumer (DTC) telemedicine is growing at an ever-expanding rate due to new phone, computer, app technology and patient demand. Now, patients can quickly assess healthcare providers for phone or video visits via their personal devices. For hospitals and providers, the big draw with virtual visits is the potential savings involved in replacing physician office visits and ER visits

Henry Schein Merges its Animal Health with Vets First Choice, Creates Public Company

Upon Completion of the Transaction, Henry Schein Shareholders Will Own Approximately 63%and Vets First Choice Shareholders Will Own Approximately 37% of the New Company; Henry Schein Expects to Receive Between $1.0-1.25 Billion in Cash on a Tax-Free Basis

Whistle’s ‘Fitbit for dogs’ acquired by Mars Petcare

Whistle, the “Fitbit for dogs,” has found a home at Mars Petcare, TechCrunch has learned. The maker of Snickers and M&M’s also has a large pet division and has plans to integrate Whistle’s animal technology.

Mars owns popular pet brands including Pedigree, Whiskas and Iams.

Mars Petcare Acquisition of OptiGen Will Enable Discovery of New Genetic Health Markers for Dogs

Included in the acquisition are exclusive licenses to a portfolio of genetic disease tests patented in the U.S., Australia and many countries in Europe, and an extensive biobank of more than 150,000 samples collected over 20 years representing various canine eye diseases. Moving forward these samples will be used to discover new genetic health markers for dogs.

research reports on telemedicine, for both humans and pets

About Telemedicine

The American Telemedicine Association provides this comprehensive guide to the application in today's markets.

The Office of the National Coordinator for Health Information Technology

The US Health and Human Services Department has a dedicated healthcare IT staff. Read how these see the chance to impact lives using technology.

Global Telemedicine Market Analysis and Forecast 2022

Market research report with industry analysis on “Global Telemedicine Market-Industry Analysis, Size, Share, Growth, Trends, and Forecast to 2021” is made available by Orbis Research.

May 2017.

Telehealth & Telemedicine in Veterinary Practice

Telehealth has arisen as one of the greatest opportunities and challenges facing medicine in this digital age. Using telemedicine in the delivery of veterinary medical services offers benefits for animal owners, patients and the profession. However, veterinary services must be provided with professionalism and adhering to the same standard of care, whether delivered in person or through electronic means.

Veterinary Telehealth: The Basics

​Telehealth, spurred by the rise of digital communications technologies, presents both opportunities and challenges for healthcare providers, including veterinarians and their staff. Understanding key definitions is important as you decide whether and how to implement telemedicine in your practice.

Why outside investors want in on the veterinary profession

In a competitive market, money flows toward the best opportunity. Which suggests that veterinary hospitals offer a better return than other types of businesses.  April 2017.

News & Events

True Nature Holding expands senior team, names Mr. James Crone, President and to Board of Directors

ATLANTA, Oct. 04, 2018 (GLOBE NEWSWIRE) -- True Nature Holding, Inc. (the "Company" or "True Nature",  today announced that it has appointed Mr. James (“Jim”) Crone, age 54, to its Board of Directors, and to the position of President. Mr. Crone is a veteran in the marketing and sales arena with over 25 years-experience including senior positions with both large and smaller boutique advertising agency operations. He will be fully responsible for all marketing and sales responsibilities specifically, in addition to his general management responsibilities.

“Jim is a perfect addition to the team at this time. As we further develop our growth plans it is key that we carefully map out a game plan for marketing and sales of our new products and services. He is a marketing leader experienced in creative problem solving, business growth, digital marketing, and organizational development. With the addition of his insight and research, we believe we can enter the markets more cost effectively, and with greater likelihood of success,” said Louis DeLuca, COO of the Company. He continued, “The healthcare marketplace is shifting rapidly toward a “direct to consumer” approach, where the user may see purely a commoditized set of offerings, versus the relationships that a patient and provider had in the past. We believe we can help the providers find methods to market their products that help them differentiate themselves using technology, and in doing so help engage the patient in ways that make the relationship “sticky” and improve outcomes at lower costs.”

“I see this moment in the transition of the healthcare industry as pivotal, as it shifts toward a consumer products focus, and the years of experience I have  in marketing, advertising and research can readily be applied to help True Nature's clients find the tool necessary to  better compete and help their clients improve their lifestyle at the same time: said Crone. “I have been aware of the Company for some time now, and believe the moment is right for them to move quickly to position themselves through the latest digital marketing techniques. It is an important moment for the Company and for me personally. I am looking forward to serving our shareholder base and our clients,” he explained.

His experiences are as follows: From 2014 to 2018 he was a Partner with Ames Scullin O'Haire (ASO Advertising) where was a partner and subject matter expert in business strategy, operations, research, and digital marketing with responsibility for the business success of clients including; Mitsubishi Electric Heating & Cooling, Georgia Aquarium, Mello Yello, Printpack, and Valor Hospitality. He successfully led the transition of an e-commerce client to a digitally-focused campaign resulting in 400%+ increase in ROI achieved by reducing cost per lead and increasing conversion rates, and he established the agency’s pay-per-click (PPC) and social media practices resulting in significant growth. From 2008 until 2014 he was EVP, Managing Director at The Partnership of Atlanta, an Atlanta based firm focused on digital advertising and design. He was responsible for leading new business initiatives resulting in some of the largest agency account wins in its 30-year history including: Alere Healthcare, ATC Income Tax, Crowne Plaza, IHG Army Hotels, First Option Mortgage, Ferrari/Maserati Atlanta, Park ’N Fly, Peach Pass/SRTA, SkyView, and Southstar Energy. While there he established agency’s first digital, social and media teams with capabilities including: broadcast media buying, digital advertising, social media, and paid search. 

From 2007 until 2008 he was SVP, Account Director at Sparks Grove Digital, A North Highland Consulting Company where he directed digital customer experience initiatives for CNL Financial Services and Turner Entertainment. From 2001 until 2005 he was a Senior Executive at Huey/Paprocki Advertising where he was responsible for business growth & strategic planning for one of Atlanta's top creative ad agencies. His account wins included; BlueLinx, CBL Properties, Hitachi Tools, ING, JERZEES Apparel, and Vectren. He drove agency’s organic search initiatives resulting in traffic increases of 300%+ and new business.  The agency was recognized as the top Atlanta creative firm via a profile in Communications Arts magazine. Prior to that, from 2000 to 2001 he was Director of Marketing & Communications for Idapta Software, A CMGI and SAP Ventures Company. From 1997 until 2000 he was Partner, Director of Account Management at DWP Technology, now JWT Atlanta. From 1996 until 1997 he was Senior Vice President, Account Director at BBDO Advertising. Prior to that he was Worldwide Account Manager & General Manager – Ogilvy Interactive/Ogilvy & Mather (1994 – 1996), Vice President Account Supervisor at LINTAS: New York (1990 – 1994),  Commercial Account Representative for PRODIGY Services Company (1985 – 1990).

His education includes a Master of Business Administration, Pace University (1990), B.B.A. - cum laude, Pace University (1986). He attended the United States Military Academy, West Point (1981). He is a graduate of the United States Air Force (USAF) Air War College, Air Command and Staff College, and, Squadron Officers College professional military education programs, .  His volunteer work includes: Volunteer Director, Atlanta Ad Club (6 years), Group and Squadron Commander with the Georgia Wing Civil Air Patrol (CAP) .

Mr. Crone will be compensated through a combination of cash and equity issuances, in the same manner as other executives in the Company. He will have a base pay of $100,000 per year, and target bonus of the same, through these amounts will accrue until such time as the Board determines its cash needs can support the expense. He will receive a total of 600,000 restricted shares, all of which are subject to certain reverse vesting conditions over up to three (3) years. He will also receive any other benefits otherwise awarded to other executives in similarly situated positions. He had already received a customary issuance of 100,000 shares of restricted stock in conjunction with a previous appointment to the Company as an advisory, and therefore will forego the similar stipend normally provided to members of the Board of Directors. He will also serve as interim CFO, though the Company believes it has a number of candidates for that role and hopes to name a permanent executive to that slot shortly.

The Mission of True Nature Holding, Inc.
To leverage new technologies and services to improve healthcare and outcome for individuals, their families, and their pets. We believe we can reduce the cost of healthcare, while improving the quality of life using Telehealth and Telemedicine Solutions.

We are building healthcare applications that focus on: patient engagement, care coordination, remote monitoring, data analytics, and may include Blockchain RX(TM) to provide applications for market participants in healthcare through the encryption of sensitive data.

Our approach is to develop these business opportunities as individual "threads" in response to client needs, ultimately creating and end-to-end set of solutions from the end user up to the healthcare provider, or veterinary professional. Further we expect to assist suppliers to the healthcare industry by allowing them to access unique technologies that bind them with their clients in a "top-down" distribution model.

We recognize it will take the investment of major market participants like Apple, Amazon, IBM, hospitals, healthcare networks, pharmacy and other providers for us to achieve critical mass. In consideration of this reality, we expect to work with these market makers in collaboration, and in support of the ultimate user, the individual, and their pets. The day of "direct-to-consumer" healthcare, including "the humanization of our pets" is upon us, and we hope to be key parties to their evolution, and success.

Statement Under the Private Securities Litigation Reform Act
As contemplated by the provisions of the Safe Harbor section of the Private Securities Litigation Reform Act of 1995, this news release contains forward-looking statements pertaining to future, anticipated, or projected plans, performances, and developments, as well as other statements relating to future operations. All such forward-looking statements are necessarily only estimates or predictions of future results or events and there can be no assurance that actual results or events will not materially differ from expectations. Further information on potential factors that could affect True Nature Holding, Inc. is included in the Company's filings with the Securities and Exchange Commission. We expressly disclaim any intent or obligation to update any forward-looking statements.

Investor Contact

Mr. Louis DeLuca, COO

844-383-TNTY (8689)


Our Advisory Board participants are non-executives as defined in Section 16 of the Securities Act of 1933.

Corporate information


True Nature Holding, Inc.

1355 Peachtree Street, Suite 1150

Atlanta, GA 30309


Phone: (844) 383 - TNTY(8689)

Investor Inquiries:

Legal Counsel: Sheppard Mullin Richter & Hampton LLP

Andrea Cataneo, Partner,

30 Rockefeller Plaza, New York, NY 10112 (212) 634-3096

Accounting/Auditing Firm: M&K CPAS, PLLC

63 North Sam Houston Pkwy E, Houston, TX 77060 (832) 242-9950

Investment Banker: Dawson James Securities, Carlo Corzine

1 North Federal Hwy., 5th Floor, Boca Raton, FL 33432 (866) 928-0928     




FORM 10Q Jun 30, 2018

FORM 10Q Mar 31 2018

FORM 10K Dec 31 2017

FORM 10Q Sep 30 2017


TNTY Investor presentationv. October 2018 (pdf)



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True Nature Holding. Inc.

1355 Peachtree Street, Suite 1150, Atlanta, GA 30309, US

(844) 383 - TNTY (8689)


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Please read along with all of our SEC filings at

This presentation contains certain forward-looking information about us that is intended to be covered by the safe harbor for “forward-looking statements” provided by the Private Securities Litigation Reform Act of 1995. Forward-looking statements are statements that are not historical facts.


Words such as “guidance,” “expect,” “will,” “may,” “anticipate,” “plan,” “estimate,” “project,” “intend,” “should,” “can,” “likely,” “could,” “outlook” and similar expressions are intended to identify forward-looking statements. These statements include statements about our plans, strategies and prospects.

Forward-looking statements are not guarantees of performance. These statements are based upon the current beliefs and expectations of our management and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in, or implied or projected by, the forward-looking information and statements. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot assure you that the expectations will prove to be correct.

Among the factors that could cause actual results to differ materially from the expectations expressed in the forward-looking statements are:

he impact on us of our substantial indebtedness, including on our ability to obtain financing on acceptable terms to finance our operations and growth strategy and to operate within the limitations imposed by financing arrangements;

  • general economic and market conditions, including inflation and changes in commodity pricing, fuel, interest rates, labor, risk, health insurance and other variable costs that generally are not within our control, and our exposure to credit and counterparty risk;
  • whether our estimates and assumptions concerning our selected balance sheet accounts, income tax accounts, and property and equipment and labor, fuel rates and economic and inflationary trends, turn out to be correct or appropriate;
  • price increases to our customers may not be adequate to offset the impact of increased costs, including labor, third-party disposal and fuel, and may cause us to lose volume;
  • our ability to manage growth and execute our growth strategy;
  • our dependence on key personnel;
  • our dependence on large, long-term contracts;
  • our business is capital intensive and may consume cash in excess of cash flow from operations;
  • any exposure to environmental liabilities or remediation requirements, to the extent not adequately covered by insurance, could result in substantial expenses;
  • risks associated with undisclosed liabilities of acquired businesses;
  • risks associated with pending and future legal proceedings, including litigation, audits or investigations brought by or before any governmental body;
  • severe weather conditions, including those brought about by climate change, which could impair our financial results by causing increased costs, loss of revenue, reduced operational efficiency or disruptions to our operations;
  • compliance with existing and future legal and regulatory requirements which could limit our ability to conduct or grow our business, increase our costs to operate or require additional capital expenditures;
  • the negative impact on our operations of union organizing campaigns, work stoppages or labor shortages;
  • changes by the Financial Accounting Standards Board or other accounting regulatory bodies to generally accepted accounting principles or policies; 
  • and acts of war, riots or terrorism, including the continuing war on terrorism, as well as actions taken or to be taken by the United States or other governments as a result of further acts or threats of terrorism, and the impact of these acts on economic, financial and social conditions in the United States.

Additionally, new risk factors emerge from time to time and it is not possible for us to predict all such risk factors, or to assess the impact such risk factors might have on our business or the extent to which any factor or combination of factors may cause actual results to differ materially from those contained in any forward-looking statements. You should not place undue reliance on any forward -looking statements on our website, which speak only as of the date they were placed on the website. Except to the extent required by applicable law or regulation, we undertake no obligation to update or publish revised forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events